Last Updated: October 23, 2026
This Privacy Policy explains how Reversion Raceworks collects, uses, stores, and shares information when you visit our website, place an order, create an account, contact us, or interact with our services.
By using our website, you agree to the collection and use of information as described in this Privacy Policy.
1. Information We Collect
We may collect information you provide directly to us, including:
- Name
- Email address
- Phone number
- Billing address
- Shipping address
- Order details
- Account information
- Customer support messages
- Quote request information
- Warranty or return request information
- Vehicle information provided for fitment or custom work
We may also collect certain information automatically when you use our website, including:
- IP address
- Browser type
- Device information
- Website usage data
- Pages viewed
- Cart and checkout activity
- Referring websites
- Cookies and similar tracking data
2. How We Use Information
We use collected information to:
- Process and fulfill orders
- Accept payments
- Ship products
- Provide customer support
- Respond to quote requests
- Handle returns, warranty claims, and shipping issues
- Prevent fraud
- Improve our website and services
- Send order updates
- Send marketing emails, if you have opted in
- Send marketing text messages to customers who have separeately opted into SMS marketing
- Run advertising, analytics, and website performance tools
- Comply with tax, accounting, legal, and business record requirements
3. Cookies & Tracking
Our website may use cookies, pixels, analytics tools, advertising tools, and similar technologies to operate the website, improve performance, remember cart information, analyze traffic, and support advertising.
You can control cookies through your browser settings. Some website features may not work properly if cookies are disabled.
4. How Information Is Shared
We may share customer information with third parties that help us operate our business, including:
- Website platform providers
- Payment processors
- Shipping carriers
- Fulfillment partners
- Email and SMS marketing platforms, including Mailchimp
- Customer support tools
- Analytics providers
- Advertising partners
- Fraud prevention services
- Tax, accounting, legal, or compliance providers
We may also share information when required by law, to protect our rights, to prevent fraud, or to comply with legal obligations.
5. Selling or Sharing Personal Information
We do not sell customer information in the traditional sense of exchanging personal information for money.
However, some privacy laws may define certain advertising, analytics, retargeting, or tracking activities as “selling” or “sharing” personal information. This may include the use of cookies, pixels, or advertising tools from third-party platforms.
Customers may have the right to opt out of certain types of data sharing depending on their location.
6. Email Marketing
Customers may receive order-related emails, shipping updates, customer service messages, and other transactional communications related to their purchase.
Marketing emails are optional. Customers can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or contacting us.
6. SMS Marketing
If you choose to subscribe to Reversion Raceworks’ SMS marketing program, we collect your mobile phone number and records of your subscription, consent, and messaging activity. We use this information to send recurring marketing text messages, including promotions, special offers, and product announcements, and to manage your subscription.
We use Mailchimp and supporting messaging service providers to operate our SMS program. These providers may process your phone number, consent records, and messaging activity as necessary to deliver messages, manage opt-outs, and support the program.
We do not sell, rent, or share your mobile phone number, SMS opt-in information, or SMS consent with third parties or affiliates for their own marketing or promotional purposes. The advertising and data-sharing practices described elsewhere in this Privacy Policy do not authorize such use of SMS subscription information.
SMS marketing is optional. Providing a phone number at checkout or subscribing to marketing emails does not, by itself, enroll you in SMS marketing. Consent to receive marketing text messages is not a condition of purchase.
Message frequency varies. Message and data rates may apply. You may unsubscribe at any time by replying STOP to a marketing text message. For assistance, reply HELP or contact sales@reversionraceworks.com.
We retain SMS subscription and consent records as reasonably necessary to operate the program, honor opt-out requests, and meet applicable legal and recordkeeping requirements. You may request access to, correction of, or deletion of your personal information by contacting sales@reversionraceworks.com, subject to applicable legal exceptions.
8. Data Security
We use reasonable measures to protect customer information. However, no method of transmission over the internet or electronic storage is completely secure.
We cannot guarantee absolute security of customer information.
9. Data Retention
We may retain order records, account information, customer support records, quote records, and related business information as needed for customer service, tax, accounting, legal, fraud prevention, warranty, and business record purposes.
10. Customer Rights
Depending on your location, you may have certain privacy rights, including the right to:
- Access personal information
- Correct personal information
- Request deletion of personal information
- Request a copy of personal information
- Opt out of marketing emails
- Opt out of SMS marketing
- Opt out of certain advertising data sharing
To submit a privacy request, please contact us using the information below.
11. Children’s Privacy
Our website is not intended for children. We do not knowingly collect personal information from children.
12. Third-Party Links
Our website may contain links to third-party websites, services, manufacturers, payment processors, financing providers, or other outside platforms.
We are not responsible for the privacy practices, content, security, or policies of third-party websites or services.
13. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated “Last Updated” date.
Continued use of our website after changes are posted means you accept the updated Privacy Policy.
14. Contact Us
For questions about this Privacy Policy, contact:
Reversion Raceworks LLC
77 Pension Road, Unit 3
Manalapan, NJ 07726
Email: sales@reversionraceworks.com